Home is Where the Heart is: Factors Determining Family Demand and Its Implications for HRM Practices

A plethora of studies on family demands that have been investigated in the Western countries are reflective such cultural contexts limiting its applicability toanother context. The factors determining demand whereconflict originatesarecountry-culture specific and consequently, anchored conservation resource theory, present study aims to discoverthe making a significant variance demand. Strongly based ontological epistemological assumptions, adopted survey strategy with deductive approach cross-sectional time horizon. Data were garnered from 487banking employees self–reported questionnaire. reveals hours spent household chores, childcare, dependents, gender significantly impacted demand, nonetheless, formal informal organisational supportshave alleviated level demand.Remarkably, affirms prevalence dogma traditional role ideology women’sposition collectivist Surprisingly, number children, marital status age not found as predictors findings proffered many useful practical implications for HRM practices.